Music

Rush and the Backstreet Boys Want You to Fly to Them. Here's What It Costs.

Rush is taking five nights at Las Vegas's Sphere in May 2027, and the Backstreet Boys are parking in Toronto for 12. The residency boom saves artists money and shifts the bill to fans.

C

C-Tribe Editorial

4 min read
Rush and the Backstreet Boys Want You to Fly to Them. Here's What It Costs.

Remember when your favorite band came to you? Rush just told its fans to book a flight.

On Thursday, Geddy Lee and Alex Lifeson announced a five-show residency at Sphere, the giant LED dome in Las Vegas, set for late May 2027, according to CBC News. The dates land only weeks after the mid-April finale of the band's Fifty Something Tour. Guitar.com lists the nights as May 21, 23, 26, 28 and 30, with the artist presale opening Nov. 11. Lee says the band wants to "concoct some new madness to suit this incredible venue" and please fans "from wherever they might fly in from."

That last phrase is the whole business model. And Rush has company.

Why are the biggest acts suddenly staying put?

The Backstreet Boys are doing the same thing closer to home. Their Toronto run at Rogers Centre starts Feb. 12, 2027, Billboard Canada reports, and it began as four nights before demand pushed it past the stadium's single-tour record, previously held by Taylor Swift and The Weeknd. The run now sits at 12 nights, which the group says will be its only North American shows of the year, CBC's Cost of Living reports.

The logic for artists is simple. A residency cuts travel, teardown and setup costs, trims the environmental footprint and spares performers the grind of a bus and a new city every night. Streaming also flipped the economics. Toronto music publicist Eric Alper told CBC that touring used to be a promotional vehicle for album sales. Now that streaming has cut into artist income, the pressure has shifted onto the live show.

Then there's the gross. CBC ran the math on the Backstreet Boys: fill all 55,000 Rogers Centre seats each night at an average ticket of $188, based on 2024 figures, and the run could gross $124 million before costs. That's one stage, one crew and zero trucks rolling down the 401.

What does a fly-in concert actually cost a Canadian fan?

More than the ticket, and usually a lot more. CBC's reporting opens with the reality that once flights, hotels, outfits and drinks are stacked on, a fan can easily be down $2,000. One fan who caught the Backstreet Boys at Sphere in August told the program her trip cost more than $1,500 once a strike scrambled her flights. "You can't do the trip on a budget," she said.

Leonieke Bolderman, an assistant professor at the University of Groningen who studies music tourism, doesn't sugarcoat it. "Visiting concerts is becoming increasingly expensive, and indeed it will prohibit people from going," she told CBC.

She also sees the other side. Plenty of fans now save for a residency the way they would for a vacation, treating it as a once-in-a-decade trip with friends. The concert becomes the excuse for the getaway, and the getaway justifies the price.

Why does Las Vegas need Rush more than Rush needs Las Vegas?

Here's where the Canadian angle gets sharp. Canada is Nevada's largest source of international tourists, and Canadians have been staying away. Canadian visits to Las Vegas dropped 17.4 per cent last year, CBC News reported in October, citing Las Vegas Convention and Visitors Authority data. Airport figures compiled by CBC suggest Canadian airlines are flying even fewer passengers there this year, and the slump became a talking point in Nevada's midterm races.

So a Canadian band booking five nights on the Strip is a gift to a city that badly wants Canadians back. CBC said as much, noting the shows "could be just the thing" to lure fans south again.

Whether it works is another question. A residency asks a fan in Regina or Halifax to absorb airfare, a US-dollar hotel bill and an exchange rate that turns every cocktail into a small regret.

Is this good or bad for music cities like Toronto?

For Toronto, mostly good. Twelve stadium nights pull fans from across the country and beyond into the city's hotels and restaurants. The model has been proven elsewhere: Bad Bunny's Puerto Rico residency injected an estimated US$200 million into the local economy, according to the CBC report.

Bolderman notes that residencies cluster in places with big airports, plenty of hotel rooms, good transit and other things to do. That list includes Las Vegas, Toronto, Nashville, Paris, New York, Berlin and London. Smaller cities are less likely to land them.

That's the catch for the rest of the country. If the biggest acts stop routing through Edmonton, Winnipeg or Saskatoon, those fans pay a travel tax that Toronto fans don't. The Backstreet Boys' Toronto run is their first Canadian stop since 2022, when they played arenas in Edmonton, Saskatoon, Winnipeg and Montreal, among others, Billboard Canada notes. This time, there's one city on the map.

What should fans and local scenes do about it?

Fans can plan like travellers rather than concertgoers. Presales and travel packages for the Rush shows open before general tickets, and a residency's fixed dates make it easier to lock in flights early, before demand spikes.

Bolderman's advice for cities is more interesting. "For the cities that don't have the big headliners anymore, they can invest in a smaller music scene," she said. "And that can be more affordable for local people, local fans." Ottawa, CBC points out, hired its first nightlife commissioner in 2024.

That might be the real takeaway. If the legends want you to fly to them, the bands playing your local bar on a Tuesday are the ones still coming to you. They could use the support, and the tickets cost less than a checked bag.

music-residenciesrushbackstreet-boyslive-musiclas-vegas-tourism